Consumer Research Studies
If you have a question, we will find you an answer.
While we are recognized for our expertise in travel and brand studies, our research assignments reflect a diverse client base.
From studying the potential use of cedar wood in consumer products (Business Oregon / Forest Energy Group) to determining the market for large-scale transformers (Pacific Crest Transformer) to exploring the feasibility of building a performing arts center (Brookings-Harbor EPAC Task Force) to finding out why libraries are closing (Bill and Melinda Gates Foundation), many businesses and nonprofits like our think small approach. We have been honored to work in both the public and private sectors. We provide secondary research as well as primary quantitative and qualitative studies.
- QUANTITATIVE – In this type of study, a company is attempting to determine how many people hold a similar opinion (80%, 90%, etc.); it involves taking a survey by phone, internet (online), mail or in-person (intercept). The majority of surveys today are conducted using online panels.
- QUALITATIVE – In this type of research, an organization is determining the quality of an opinion or why people hold a specific attitude. Two examples of “qualitative” research are:
Focus Groups – A company selects a small group of people to interview in a group setting. The skill of the moderator often determines the success of this type of research. Today, focus groups can be conducted online.
Copy Testing – A company shows a creative execution (brochure, TV spot, news release) to a small group of people who represent a target population. The goal is to learn how receptive a message or creative approach may be prior to developing the material.